What is SEO Copywriting?
SEO Copywriting or in other words Search Engine Optimization copywriting is the name given to the art or technique of writing search engine friendly content.
The technique adopted by SEO Copywriters involves writing certain text made viewable on any web page that is not only interesting to go through but also incorporates specific search terms called keywords or key phrases based on which that web page could be searched on various search engines.
SEO Copywriting can be done or various elements of a web page in order to make the page most search engine friendly. These elements include title, alt text, main description as well as keyword tags.
Importance of SEO Copywriting.
The main idea behind writing SEO copy or Copywriting is to enable to boost the ranking or positioning of the website based on targeted search items for which it has been written for on leading search engines.
Search Engines are always on a lookout for fresh and genuine content pages. So, if your website has genuine content pages incorporated with competitive keywords or phrases in the right position, then your website has a better chance of being positioned in a search engine as well as detected if a search is performed based on those keywords or phrases.
SEO Copywriters experts are of the view that in order to make search engine friendly content on a website effective, targeted keyword or phrase should be mentioned once or twice. These keywords or phrases have to be strategically placed if it has to be detected easily by a search engine.
The more number of words in the content the more number of times the key phrase has to be repeated. The ideal keyword density should always be around 3 to 4% otherwise search engines may discard the page altogether.
Effective SEO Copywriting usually works for a website to boost its ranking. If the keywords are strategically placed then the possibilities of having the site ranked further up the list is more on search engines.
In case you require optimized pages for your website and are not sure about SEO content to be placed on it, then it is always better to consult an expert or an online company which offers copywriting services.
Search engines run on certain algorithms, which keep changing. If you have your website positioned well on certain search engines based on SEO content pages and wish to maintain its ranking there, then it is imperative for you to keep changing the content on your website as search engines are always on a lookout for fresh and genuine content.
It’s a competition out there and the race to reach the top depends upon a number of factors. Effective SEO Copywriting forms an important and integral part of your online marketing. So, if your website does not have SEO friendly content then you should turn to a professional who specializes in SEO copywriting services. And as a freelance writer yourself, you should seriously consider offering SEO copywriting as one of your services!